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SHOT 2017: Why is Colt's M16A1 Reissue $2500?

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http://www.patreon.com/InRangeTV

Colt is manufacturing a new edition of their classic SP1/M16A1 rifle, getting in on the growing popularity of retro AR rifles. It looks like a great rifle, done well and done correctly. However, their MSRP was recently announced as $2500 - more than double the cost of the same type of rifle available from Troy.

Our question for Colt here at SHOT was, why justifies the price tag?